You can't fix what you haven't diagnosed
"No calls from my website" sounds like one problem but it's actually two. Either nobody's visiting (you have a Google problem), or people are visiting and bouncing without ringing (you have a website problem). Each needs a completely different fix. Spending money on the wrong one is how small businesses lose £2,000 to an agency and end up exactly where they started.
This is a ten-minute self-diagnostic. By the end, you'll know which problem you have.
Step 1: Check how many people visit your site each month
Open Google Analytics. If you don't have it installed, that's already a problem — install it today via Google Tag Manager or your CMS plugin. It's free. Set it up and wait a week before continuing.
Once you have a week of data, look at "Reports → Acquisition → Traffic acquisition." That tells you how many people came to your site in the last seven days and where they came from.
Multiply by 4 to get monthly visitors:
- Under 100 visitors per month: You have a traffic problem. Almost nobody is finding the site. Skip to Section A.
- 100–500 visitors per month: Borderline. Could be either. Read Section A AND Section B.
- Over 500 visitors per month: You have a conversion problem. The traffic is there but it isn't converting. Skip to Section B.
Section A: Traffic problem — Google isn't sending you visitors
If you're getting under 100 visitors a month, the work to do is SEO — getting Google to show your site to the people typing relevant searches. We cover the full playbook in why isn't my business showing up on Google? and how to do SEO for your website.
The shortest version, in priority order:
1. Claim and complete your Google Business Profile — for local businesses, the Maps three-pack is where 60% of customer calls actually come from. Without it you're invisible to half your potential customers. 2. Fix your title tags and H1 headings — every page needs a unique title containing your service plus your town. "Solar Panel Installation in Bristol | MyBusiness" not "Home | MyBusiness." 3. Get listed on 5 UK directories — Yell, Thomson Local, FreeIndex, Cylex, Scoot. Free, and they each pass a small ranking signal. 4. Run your site through Google PageSpeed Insights — anything below 80 on mobile is costing you rankings. Speed is a direct ranking factor since 2021.
This work takes about 20 hours done properly and starts showing results inside 60 days.
Section B: Conversion problem — visitors come but don't call
If you have traffic but no calls, the site itself is failing to convert. Run through this five-point checklist. Most "no calls" problems are one or two of these.
### 1. Is your phone number prominent on every page?
Phone number must be in the header of every page, in the footer of every page, AND clickable on mobile (tap-to-dial). Right-click your homepage, search the source for your phone number. It should appear inside a `` tag — that's what makes it tap-to-dial on phones. If it's just plain text or inside an image, you're losing every mobile caller.
### 2. Is your site too slow?
Run your homepage through PageSpeed Insights. On mobile, anything below 70 means significant drop-off. Below 50, half your traffic bounces before the page even loads. We saw this on a Manchester installer site — the homepage took 8 seconds on 4G; cutting it to 2 seconds doubled their enquiries inside a month.
Common speed killers: oversized PNGs (compress with TinyPNG), too many plugins, embed-heavy pages, slow hosting (move off GoDaddy or 1&1).
### 3. Is your above-the-fold copy clear?
Open your homepage on a phone. Without scrolling, can you tell:
- What service you offer?
- Where you operate?
- How to get a quote?
If the first thing visitors see is "Welcome to MyBusiness Ltd" with a stock photo of a sunset, you're losing them. The headline should answer the question they came with. For a solar installer that's something like "MCS-Certified Solar Installers in Bristol — Free Quote Same Day," not "Powering Your Future."
### 4. Do you have trust signals?
People don't call businesses they don't trust. Trust signals on a website include: real customer reviews (not stock photos with made-up names), accreditation badges (MCS, FMB, Trustmark, Which? Trusted Trader), photos of real jobs, the year you were founded, the team page. A site with zero of these reads as a scam to anyone who's been burned before.
The honest version: get five real Google reviews from real customers, embed them on the homepage, link to the actual Google profile.
### 5. Is the CTA generic?
"Contact us" is the worst CTA in web design. It tells the visitor nothing about what happens next or why they should act now. Better: "Get a free quote in 24 hours" or "Book your free survey" or "Call now — same-day response." Specific beats generic, every time.
Both problems? Fix traffic first
If you have under 100 monthly visitors AND a conversion problem, fix the conversion problem first (it's faster) but invest in traffic next. There's no point sending more people to a broken funnel.
If you'd rather have someone diagnose and fix both for you, Presencly handles both for UK renewable installers — site rebuild plus local SEO plus the 90-day page-1 guarantee. Or request a free audit and we'll tell you which problem you actually have, in a 2-minute Loom, within 24 hours.